Persuasive communication

Persuasive communication is at the heart of the selling process, and the sales presentation/demonstration is the critical center stage or Showtime† for salespeople. After asking the customer qualifying questions to uncover specific needs, the salesperson presents the products and services that will best satisfy those needs; highlights their features, advantages, and benefits; and stimulates desire for the offerings with a skillful demonstration. Prospects are primarily interested in the benefits being offered them.Product features and advantages are important only if hey can be tied directly to a specific benefit the prospect is seeking. For instance, pointing out a flat-screen monitor feature when demonstrating a new desktop computer does not mean much to a prospect unless the salesperson explains the related benefits of taking up less desk space, reducing eye strain, and increasing employee productivity. Success in this stage requires development of carefully tailored and pra cticed strategies, including a convincing product demonstration.It's been said that a picture Is worth a thousand words, and a demonstration Is worth a thousand pictures. One successful sales representative always carried a hammer ND a plate of his company's unbreakable glass with him to demonstrate Its strength. One day, Instead of hitting the glass with the hammer himself, he let the prospect do it. From then on, his sales soared as he continued letting customers swing the hammer. Salespeople should always try to get their prospects involved in demonstrating the product or â€Å"trying it out,† so they can gain confidence in using it.A dog-and-pony show, no matter how elaborate, seldom succeeds because prospects usually see its focus as selling the product instead of solving their problems. Salespeople who use skillful questioning and reactive listening while prospects scribe their needs can often adjust their sales presentation and demonstration on the fly to provide the b est customer solutions. Various sales presentation strategies are presented In Table 4. 6, but most professional BIB salespeople find the consultative professional strategy to be most effective, along with tactics that anticipate likely Interactions between buyer and seller.Like an actor or athlete, the salesperson needs to diligently practice the sales presentation with a sales associate or friend. Some salespeople enroll in sales presentation training programs offered by impasses like Empowerment Group (www. Empowerment's. Com/ presentation_training. HTML) as a way to further develop their proficiency (Figure 4. 3). Adaptive versus Canned Sales Presentations. Traditional salespeople tend to make relatively standard sales presentations that don't vary much from one prospect to another.Top-performing salespeople try instead to adapt each presentation to the particular prospect and selling situation. 16 Salespeople who modify their presentations according to specific prospect or cust omer needs and behaviors are more effective than those who do not. 7 This point may seem obvious, but only salespeople who are Inclined to adjust their sales presentation to the customer are likely to do so during the sales call-1 8 Successful salespeople regularly practice adapting their sales presentation to different customer feedback during the presentation.For example, if the purchasing manager for Hertz (womb. Hertz. Com) shows more interest in safety than in gas mileage, then an observant salesperson for General Motors (womb. GM. Com) can quickly adapt the sales presentation by emphasizing the safety benefits of GM cars. Although adaptive ailing is generally best, canned (or programmed) selling can be appropriate for some types of prospects, selling situations, and salespeople.In fact, the most effective sales presentations often blend the canned and adaptive approaches. 19 Many professional salespeople use programmed multimedia to present general information efficiently and effectively and to enliven their sales presentations. During the multimedia presentation, salespeople are able to closely observe the prospect's reaction and accordingly better adapt later stages of the sales presentation. To gauge how adaptive you are as a salesperson, take the test in Table 4. 7.

Choosing and Describing Applications and Hardware Essay

Hardware is any piece of computer equipment which can be physically touched. All hardware can then be split into four major categories: o Input o Output o Processor o Storage Some examples of hardware are: o Mouse – Input device o Keyboard – Input device o Monitor – Output device o Tower – Processing/Storage device o Printer – Output device o Scanner – Input Device Software is a coded program which can only be used while the computer is running. It is a non-physical thing which cannot be physically touched. Without the software, a computer would be useless. Some examples of software are: o Microsoft Word o Microsoft Excel o Pain Shop Pro o Microsoft Access o PhotoFiltre HARDWARE: 2. Input Devices The types of input devices available to me were: Input devices Advantages Disadvantages Keyboard – Allows the entry of number, letters and punctuation by the user pressing keys corresponding to each symbol. o A wide range of different symbols can be produced o It is quick and easy to do it you can touch-type o It is simple to learn how to use one o Speciallist keyboards can allow more detailed and comfortable typing o Most computers have one attached as default o Inputting data can be a very tedious process, especially if the user is not a touch-typer o Errors can easily be made by accident by the user’s hand/fingers slipping o It cannot be used to easily access menus and change settings of the software Mouse – A standard pointing device which allows the cursor to move by moving the physical object. A ball is placed in the base of the mouse, and it’s movements are proportionate to the movement of the cursor. It also has two buttons on it to press on-screen buttons. o It comes as standard with most desktop computers (not laptops) so no additional cost is incurred o It is very simple for the user to learn how to use one, which means the majority of users can use them o They are normally attached by a wire to the computer, so the mouse needs to be near the computer o A flat space is needed to use it properly o It is not compatible to use with all types of hardware e.g. notebook or palmtop computers Digital Camera – This is a device which allows the user to take photographs of scenes. It works by a array of light sensors, and when a picture is taken the colours are converted to digital signals by these sensors. These picture can then be transferred to a computer when necessary, and they can also be printed. They come is a variety of resolutions. o Pictures can be taken, and then deleted immediately if they are not liked/needed o No film is needed, and it contains RAM which is good because it allows pictures to be taken off the camera, and more pictures can be put on again in the RAM o Editing the images is very easy and quick o Images are easily transported from one piece of software to another o They are becoming more and more easy to buy in shops (commercial) o The cameras are more expensive than normal ones, and the price is normally proportionate to the resolution, which means good quality cameras are extremely expensive o Memory is expensive, so images often have to be compressed to allow a suitable number of pictures to be stored, the pictures are normally very large (e.g. 3KB) Or only a few pictures can be taken if they are not compressed Scanner – A scanner copies text or pictures which are placed inside the lid. It works by shining a beam of light onto the paper you are copying and the light is then changed into a digital image. This device comes in lots of different resolutions and the pictures can the be stored onto the computer and special software can modify the picture to make different effects. There are two types of scanner: flatbed scanner and handheld scanner. o They can be very accurate because they normally have a very high resolution, far higher than digital cameras o Any of the images produced can be put onto the computer and enhanced to make different formats of picture and to produce different effects of the picture o It is one of the only ways to get a detailed picture of a piece of paper onto a computer o Images are normally very large and tend to take up a lot of space, which either means they have to be compressed to allow more pictures to be stored or only a few images can be stored o The quality of the final image is normally dependent on the quality of the original piece of paper, which has some limitations o Some scanners can be large and take up a lot of space o A flat area is needed for a flatbed scanner which may not always be available It is important that data is entered correctly because accuracy is extremely important. If telephone numbers are entered incorrectly, this would mean that customers would be unable to contact the organisation if needed. This could be detrimental to the number of enquiries it would receive. This could be harmful to the amount of profit gained by the organisation, which could have been easily prevented if this human error was picked up earlier. It also makes the organisation become sloppy and unprofessional if problems like this are not spotted, and if work is not proof read before it goes to print. I could check that the data has been correctly entered by proof reading everything several times, and getting an unconnected person to read it through to spot any errors. This would prevent any misunderstandings and confusion. I could also use the ‘Spelling and Grammar Checker’ which is on most of the Microsoft programmes, which could pick up lots of mistakes. But this does not pick up missed letters or missed words which would cause even more confusion. This can again be resolved by proof reading. The choice of data entry method can affect speed and accuracy because typing is normally a very slow and tedious process which takes up a lot of time. This method of entry means that it is also easy to make a typing error, which not always be picked up upon, which is inaccurate. If a microphone was used, alongside a voice recognition programme, it would be a much quicker and efficient method of entering data. But this software is expensive to purchase but once up and running, it is easy to use for most people. 3. Output Devices The types of output devices available to me were: Output devices Advantages Disadvantages Monitor – This is the most common piece of equipment for displaying information, and the picture is made of pixels, and the resolution is dependent on how dense the pixels are. Typically they are of 17inch size, but some are larger, and more expensive! o They normally come default with a standard computer o They are very reliable o It allows to user to know what they are doing o It can display text and graphics all at the same time, in complicated layers o Flat screens do not take up excessive amounts of space o New screens are normally light and they do not reflect a lot of sunlight because of the specially designed screens o It is not a permanent copy, if items are not saved they will be lost when the computer is switched off o The screens are normally made of glass so they can be fragile and reflect a lot of light which can make the screen hard to read o They are not suitable for users with visual problems o The screen is only a certain size, which limits the amount of information that is able to be shown at one time Laser Printer – Their function is to put ink onto paper, so that a hardcopy of the document can be produced. It works by fusing powdered ink onto paper. o They can produce a very large quantity of prints in a very short amount of time e.g. 10 – 20 ppm sot hey are very efficient o The quality of the printouts are very good, with a high resolution e.g. 600 – 1200 dpi o The device is almost silent when running and when printing, which is good because it means it doesn’t disrupt work o Even though the toner cartridges are expensive, they last a very long time which means the running costs are relatively low o The printers nearly always have a high start-up cost, especially the colour ones o The hardware used is very complex and they are hard to repair if they break, which can be costly o They are very bulky and take up a lot of space which means not everyone would be able to have them o Only certain sizes of paper can be used in them, which can cause problems Inkjet Printer – Its function is to put ink onto paper, so that a hardcopy of the document can be produced. It works by letting ink flow out of a nozzle onto the paper. o They are cheap to buy and run, which means they are suitable for most householders and small offices o They have a relatively good resolution, which means their prints are of a good quality e.g. 300 dpi o They are quiet so they don’t cause a nuisance to workers o They are not as bulky or heavy as Laser Printers which makes them easier to store and use o They are slower compared to Laser Printers, which means they are not necessarily suitable for bigger offices, colour prints can take up to 30 seconds per page o The general cost of the cartridges is more than those of the Laser Printers o Cartridges also need to be replaced much more frequently than Laser Printers o The ink takes a few minutes to dry and it can easily be smudged if the wet ink is touched o Cartridges can easily dry out if left for a long period of time The similarities and differences between these are 4. Hardware used (for input and output) The hardware I used to make my system included In the computers that I used, they all had a 40GB Hard Drive which means that the computer can store 40GB worth of programs and games for it to function properly. The Hard Drive stores all the computer’s information and protects it all when the computer has been turned off. The computers also had Pentium 4 Processors in them, which are microprocessors, which allows a much higher bandwidth than on computers with the old Pentium 3 Processors. It also has 256MB RAM, which allows the computer to do all the necessary tasks needed, when the computer is turned on. All these components are more than are actually needed, but they just allow the user have an easier time while carrying out tasks on the computer. 5. Reasons for choosing this hardware. I decided to choose this hardware because it was the only option available to me in school. But the 6. Alternative hardware. I could have chosen different hardware to use: Hardware Advantages Disadvantages Suitability for my problem Track Ball – This is similar to a normal mouse but instead of moving the object to make the pointer on the screen move, your fingertips move the ball which is on top of the object. It also has two buttons on it so buttons on screen can be clicked. It is normally used with CAD. It is an input device. * It uses up very little space when being used, because the actual object just stays in one place and does not move around like a mouse does * They are useful for computers that have limited spaces as the ball can be built into the keyboard * The user has to learn how to use it which can be difficult if they are used to a normal mouse * They do not come standard with a computer and have to be bought separately at an extra cost It would be very suitable to use when doing my project because once the user is used to using it, the process would be much quicker. It would also be useful because it is small and can carried around to be plugged into various computers at different locations. Graphic Tablet – This is a flat pad which is placed on the worktop and a special pen is used to write on it. This allows much more accurate/detailed pictures to be produced on the computer compared to a mouse. Designers normally use this hardware and it is a input device. * It is an easy way to input hand-drawn pictures into the computer without using a scanner * It is easy to use, just like writing on paper * Letter/word recognition software can be installed to make a easier method of inputting text * They can be expensive to buy * It is harder to click on menu buttons than with a regular mouse * The pictures they produce will normally be a â€Å".jpg† file which can be hard to edit once on the computer This wouldn’t be very suitable because there is no need for detailed pictures top be put on the computer that can’t be created via another method. It would also be too expensive for me to buy personally so it would have to be provided by a second party. Speakers – These are a type of hardware which is used to listen to sounds and music. They either come within the computer (internal) or they can be placed next to the computer and attached with wires (external). * Everyone can hear the sounds, so it is especially good for making and presenting presentations. * If special software is used, text can be converted into sound which is especially helpful for sight-impaired users. * Headphones can normally be attached * External customers can end up being very expensive * Space is needed next to the computer for external speakers to sit * The speakers could disturb other people working This piece of hardware would be helpful to use because it would have allowed me to add sounds to my presentation which I could hear in the making of it. SOFTWARE: 7. Software used The software I used to create my system was: Software Advantages Disadvantages Microsoft PowerPoint – This is normally used to make basic presentations, and animations and sounds can be added to make the presentation more effective. This was used to make my main presentation. * The program comes with the standard package of Microsoft Office, so no extra charge is incurred to purchase it * Most people are familiar with the program * The controls on the program are relatively easy to use, so many people can use them * The program does not have very good graphic settings, so normally another program had to be used to manipulate pictures etc * Illiterate users may find it hard to use * It is easy to make mistakes when producing presentations PhotoFiltre – This is a complex graphics package, which is used to make and manipulate pictures, and is often used to create logos etc. I used this program to produce my logo for the Health Centre. * The controls on the program are very easy to use * Pictures can be manipulated easily, as to improve the effect of the graphic * This is not a default program of the Microsoft package, so an extra charge is incurred for the user to purchase it * Many users are not familiar with the program, so they may have to learn to use it or they may turn to an easier program 8. Alternative solutions. Software Advantages Disadvantages Suitability for my problem PaintShopPro – This is another graphics program and could be used instead of PhotoFiltre. It could be used to create my logo. * This program is more well known than PhotoFiltre, so more people would be able to use it * There is more advanced versions available which allow more complex manipulation to take place * This is more expensive than PhotoFiltre, and can often cost hundreds of pounds * It is hard to use unless you have been trained in using it This would be very suitable for my problem as it does the same job, just in a more efficient and quick way- because the controls are a lot more complex. But this program was not available in school.

Movies in american culture

â€Å"Sweet Home Alabama† is a movie about Melanie Smooter played by Reese Witherspoon who is engaged to Andrew Hennings played by Patrick Dempsey and was out to go back to her hometown to divorce with her husband Jake Perry played by Josh Lucas. Melanie is a fashion designer who is with Patrick, a son of the mayor in New York. When Patrick asked Melanie to marry her, Melanie decided to go back to her hometown in Alabama to divorce with her husband Jake. Jake didn’t give her what she wants and so she was trap for a wile in the town so as to insist Jake to finally sign the paper of divorce. The story started on a beach with two kids, a boy and a girl. That was Melanie and Jake running on the beach while it’s raining. Jake tells Melanie that he wanted to marry her and Melanie asked why. From that flashback scene comes the present time with Melanie being engaged with her boyfriend and about to face her past with Jake.   It wasn’t easy for Melanie to convince Jake to sign the divorce paper. During her stay in Alabama, she had the chance to visit her family. Melanie soon realizes that a part of her was still on that place. And even if she tries to go on with her new life, there is unfinished business that she needs to settle. Going back to her hometown seems to be an awkward situation for Melanie, especially when she joins her high school friends and reminisced about their old days. Those scenes will provide the viewers a wide understanding of the movie and how the sequence relates to another one. There were less flashbacks but the film provides scenes that will give better understanding to the past where it is important to show how things  happened after Melanie left Jake in Alabama and went to New York. As the film progresses, it clearly showed how a scene is related to another and its viewers will get to understand and appreciate the film more so. The film relates to us a story of a girl who found her new life outside her old hometown and forgets that she is still in that hometown whether she likes it or not. Melanie thinks she got everything she wished for but she didn’t realized that what he left in that hometown will give her more than what she needs in life. Jake on the other hand still loves Melanie and is man enough to accept that Melanie wanted to call everything quits. Jake strived hard to make a good living and Melanie didn’t realize that. A true love story that is romantic on its own, comedy and light.   â€Å"Sweet Home Alabama† is a film that will teach us to appreciate what we had and to learn that it wont hurt us to look back on out past once in a while. Personally, I liked the movie because of its simple and natural attack to its viewers. It will make you relate yourself to the characters of the film and will make you think of a possible situation in your own life. The film thought me that no matter how decided we are on one thing that we thought could make us happy, there is a thing that lies around us that will make us realized how important it is to our life. Regardless of the fact that Melanie has already found her new life and love, she didn’t realize that she left something more valuable and important than any other things in her life and that is Jake. The film also showed us that there are mistakes that could be done right and that no matter how painful your past is, you will never erase the fact that it will always be a part  of whom you are and what you have become. Nonetheless, the film provides us the understanding of how life gives us challenges that we can surpass. That sometimes even if we get out of the life we have and create a new one with others, we will still feel the need to go back to our old life and make it right. The film is beautifully made that is why I recommend this movie to be watched by other people. It showed the very meaning of love and it addresses to its viewer how love is sweeter the second time around. The film should be watched by young adults and as well as by the not so young and old people who is fond of romantic and comedy film. The characters of the film will surely make an impact to the life of its viewer and it will teach a good lesson in life. Indeed, the film gives us the chance to see a good story comes with a good cast of actors with remarkable acting skills. â€Å"Sweet Home Alabama† is a movie that I will not get tired of watching over and over again. It is a movie that will make you smile in the beginning from end. It is a movie with a taste of love, life and second chances put into one masterpiece that will satisfy its viewer to the end. Definitely, â€Å"Sweet Home Alabama† is a great movie to watch with your friends and/or special someone. Keep in mind to just enjoy watching the movie and try to create a story in your mind same as the movie for you to be able to relate your self more to the movie. But the movie is very easy to understand, you just need to take a good look of it and listen to the lines very well. Nevertheless, it is a movie that will share a wonderful life of success, share of pain and a happy ending that will make it even better for you to watch it again. References Sweet Home Alabama (2002). The Internet Movie Database. Retrieved November 26, 2007, from http://www.imdb.com. Sweet Home Alabama Facts.   Movies.Com. Retrieved November 26, 2007, from http://movies.go.com         

The History of Human Resources Management Research Paper

The History of Human Resources Management - Research Paper Example Industrial relations and organizational behavior are much the same paving the way for HRM as the ideal management model responsive to the pressures of intensive competitive forces. By definition, HRM simply refers to a system of operational management designed to ensure effective and efficient use of human talents in accomplishing organizational objectives (Mathis & Jackson, 2007). The function of HRM in the business enterprise has a long history, with roots right in the rise of modern industry in the nineteenth century. This article endeavors to put into perspective the history and development of the subject matter at hand, providing in part its progressive nature into the modern status. The Genesis and Early Development of HRM A generic thought that involves the management of labor services in production, human resource management (HRM) has its origin in the establishment of formal enterprises during the course of human history. Though recent in its use within the academic circles and/or in industrial developments [barely two decades old], the ideas engendered in "human resource management" are old and goes back to the dawn of human history. It [human resource management] has, thus, only undergone social and economic makeovers from earlier forms of administration through history, necessitating name changes a couple of times to accommodate the various productivity optimization add-ons. HRM as practiced today has two distinct antecedents: the emergence of industrial welfare in the 1800s and the creation of separate recruitment and selection offices/departments in the 1900s. The 1800s, particularly in the 1830s onwards, quite a number of companies begun the provision of various workplace and family amenities that included medical cover, housing, libraries , recreational programs, among other free services deemed important for effective and efficient production (Gospel, 1992). The inclusion of these extra services, reportedly pioneered by the German industries, f requently called for the creation of temporary departments hitherto known as welfare departments out of humanitarian concerns. From temporary positions created out of necessity to handle immediate tasks regarding employees’ wellbeing, separate employment offices, often staffed by one or a limited number of lower-level clerks, emerged to centralize and standardize functions such as recruitments and the general record-keeping of employee-related issues. The enactment of civil service legislations across Europe solidified the importance of employment departments, contributing to phasing out of the temporary nature of these departments into permanent offices. Farnham (1921) report of a German steel company Krupp having had an established Personnelburo as an independent office handling staff related functions since the late 1800s. As similar bureaus became widespread, the term ‘employment management’ quickly became the accepted description of the new management functi on with wide cross border managerial support. Routing employment management to HRM as ordered today was the emergence of the doctrine of scientific management (SM) authored

Dirct and e-Marketing Essay Example | Topics and Well Written Essays - 1000 words

Dirct and e-Marketing - Essay Example The threat for the future of direct marketing is data protections and privacy laws accepted in order to protect personal information from undesirable intrusion. Until the problems of protection of personal data have been solved, public acceptance of the Internet for widespread online purchasing of good and services will not really take off. It should be mentioned that personal data is: "Information that identifies a person e.g. address, e-mail address, name etc. and "includes any expression of opinion about the individual" which is, recorded and processed" (Data Protection, 1998). The field of marketing communications has seen dramatic changes since the 1980s, not least the unprecedented advances in marketing technologies. The ubiquitous Internet, ingenious smart cards, sophisticated customer databases, easily accessible data warehouses, and cost-effective direct mail have all contributed to a quantum leap in the quantity and quality of information exchanged between companies and the ir customers. Through information and communications technology, the pace of exchange has reached lightning speed and the costs of information processing have plummeted. The impact on the everyday lives of businesses and individuals has been profound (Chaffy, Mayer, Johnson, Ellis-Chadwick, 2000). Privacy concerns relate not only to interception and subsequent misuse of credit card or other personal data on the Internet but also extend to private use of information held on computers about individuals, such as health, tax and social security records, and to monitoring of what is downloaded from different sites and by whom. For instance, if someone goes into a e-shop the staff can record which items they are buying and their personal information such as e-mail, telephone, etc. On the Internet, the computers holding the Web pages log all comings and goings. The organisation running the site - in the case of official information, has a complete record of everything they look at, their interests and concerns. " The factors that exacerbate concerns are unsolicited communications, particularly if they presume to extend a relationship beyond what the consumer recognises, and especially if the communication is from an unknown organisation, and even more so if personal data has been ex propriated and exploited through such mechanisms as the exchange of mailing lists. For some people at least, a further cause for concern is its wastefulness" (Clarke, 2005). Without the transparency afforded by building freedom of information and data protection principles into the systems which will deliver online services, it is hard to see why people should trust not to abuse the powers it will need to tie together the data from disparate sources. If the same 'smart' electronic card will in future be used for financial transactions, to hold medical records, criminal records, driving licence details and to authenticate my dealings with departments, how can a cost6omer be sure the firm will not abuse the technology to track my movements, lifestyle, reading matter and so on This gap in public trust is going to be one of the biggest problems facing the wiring up of public service delivery, and strong FOI and data protection laws are the absolute minimum requirements to bridge the divide. On the one hand the right to be informed of the facts involved in any buyer-seller relationship is clearly a fundamental right. Some of

DQ1 SWOT Analysis Assignment Example | Topics and Well Written Essays - 250 words

DQ1 SWOT Analysis - Assignment Example A second strength of talent management is that it can help enhance the skills and capabilities of the employees. Companies that have solid talent management plans tend to have higher employee retention rates. Using talent management can also enhance the human capital of a firm. The human capital of a firm is its most valuable asset (Investopedia, 2013). A weakness of talent management is that is costs money to implement an adequate talent management plan. Companies spend money on training and development, seminars, and educational opportunities to effectively implement an adequate talent management plan. If a company is not able to identify the skills gap of the workforce the training initiatives of the firm can become ineffective. An opportunity associated with talent management is the ability to identify the potential of young talented employees. Another opportunity of talent management is that it helps foster a strong corporate culture. A strong corporate culture enhances the productivity of a firm. A threat of talent management is that companies may spend money and resources developing talent to have those employees leave the company for the competition. A second threat of the implementation of a talent management is potential for interpersonal conflict. A talent management plan can create internal competition between the staff. Sullivan, J. (2004). Talent Management Defined: Is It a Buzzword or a Major Breakthrough? Retrieved March 8, 2013 from

Instructional Design Model Essay Example | Topics and Well Written Essays - 750 words

Instructional Design Model - Essay Example In this model a systems view of instruction is considered so that one segment is interconnected with a series of outside segments in a variety of ways; as indicated this is significantly different from the ADDIE instructional design approach which more restrictedly approaches design from a single segment to the next in a direct and progressive way. This essay considers the varying aspects of the Dick and Carey model, specifically considering stage 1 through stage 3 through an illustrative example within the context of a twelfth grade Honors English class. In terms of the Dick and Carey model, the interrelation of the varying concepts of context, content, learning and instruction, are considered (Leshin, Pollock, Reigeluth 1992). Dick and Carey themselves indicate that, â€Å"Components such as the instructor, learners, materials, instructional activities, delivery system, and learning and performance environments interact with each other and work together to bring about the desired student learning outcomes† (Carey and Dick, pg. 6). Within this paradigm, there exist nine separate stages that designers must attend to in adhering to the constraints proscribed by Dick and Carey. These stages include 1) Instructional Goals; 2) Instructional Analysis; 3) Entry Behaviors and Learner Characteristics; 4) Performance Objectives; 5) Criterion-Referenced Test Items; 6) Instructional Strategy; 7) Instructional Materials; 8) Formative Evaluation; 9) Summative Evaluation (Leshin, Pollock, Reigeluth 1992). The first stage of the Dick and Carey model identifies the instructional goals of the design project. In this stage the identification of the instructional goal considers the relation between the learner’s current knowledge base and the intended instructional goals (Lee). In these regards, the Dick and Carey model in great part mirrors the ADDIE instructional design model. In terms of the working example of the twelfth

No idea Assignment Example | Topics and Well Written Essays - 500 words

No idea - Assignment Example A is a single grade higher than B and the goal is therefore realistic. The goal is timely because it will take two months (Rouillard 47). To raise the performance of the rugby team that I coach, from ten touch downs to twelve, I will train with them on the field for two hours once a week starting next Friday till the last Friday of April 2014. I and the team is the who, training is the what, field is the where, two hours once a week is the when, touchdowns is the which, and raising the performance is the why. Fifteen touchdowns are measurable, training for two hours once a week is attainable, building a capacity to add two touchdowns in one month is realistic and starting next Friday until the last Friday of April, 2014 is my goal’s time bounds (Rouillard 47). To become a more sociable neighbor than I have been, I want to make one new friend in our new neighborhood every month starting in April 2014 so that I will have eight new friends by December 2014. In this goal, I is the who, making is the what, our new neighborhood is the where, every month is the when, new friend is the which and become a more sociable neighbor is the why. Making one new friend monthly and eight friends by December is measurable. The goal to make one friend monthly and eight friends in eight months is attainable. It is realistic that a person can make one new friend monthly and eight months are enough time for it (Rouillard 47). To expand our campus entrepreneurial club by ninety members in the next three months, we will conduct a massive campaign on campus using press, posters, and social media to recruit prospective members. We is the who in this goal, campaign is the what, campus is the where, more members is the which, and expand is the why. Ninety members is measurable and recruiting ninety members in three months is attainable. This goal is realistic because it can be broken down to recruiting thirty new members every month to get ninety in three months

Ecological Footprints Assignment Example | Topics and Well Written Essays - 750 words

Ecological Footprints - Assignment Example   An ecological footprint is a vital tool for measuring the consumption of the earth. It gives a simple assessment overview of how our lifestyles affect the environment. In turn, these facts can be useful in the future, to help promote wise management of ecological assets. Apart from that, it challenges individuals and households to take personal and collective initiatives in the protection of nature (Ferng, 2001). For example, a household or an individual can get to use public transport to reduce their ecological footprint, or they can choose to adopt the use of organic substances to help protect the environment. It is, therefore, true to say that, the ecological footprint varies directly proportional to the rate of human consumption, this means that an increase in the rate of human consumption significantly increases the footprint and vice versa. Compared to most of my classmates, my ecological footprints is on the higher side, this means that my consumption is slightly on the ri se. According to the results, rated at 40.8percent, Yuni has the highest percentage of ecological footprint, while Charles took the least percentage with a total footprint of 16.8 percent. Equated to my 34.4 percent, it is evident that I need to reduce my resources consumption and waste disposal. If everybody on the planet could adopt my choice of lifestyle, then we would need 7.7 planets to provide the required resources. Charles will need 4.1 planets to expedite if all the people adopted his lifestyle.  

Research Essay Example | Topics and Well Written Essays - 250 words - 8

Research - Essay Example ted patient to 30 degrees, controlling venous thromboembolism through anticoagulation and use of chronological compression devices, initiating early mobilization, practicing good hand hygiene, giving patient gastric acid histamine 2 blockers and performing daily routine interruption at 10 am to find the neurological status. The objective of this research paper is to support the argument that oral care in terms of timed tooth brushing in combination with VAP bundle can help prevent and mitigate the occurrence of VAP. This project specifically addresses timed oral care of medical ICU, neurologic and unconsciously ventilated patient on a twenty-four hour bed stroke. Several patients were formed into a control group that performed a usual oral care of brushing teeth after every eight hours. The results were quiet startling (A life in the day, 2013)The VAP rate in the intervention group dropped to zero after one week of every eight hours brushing. The result was so successful that the intervention group was released after six months and the teeth of all incubated patient after every eight hours until a zero rate maintained at the end of study. There is inadequate evidence to show whether difference in the duration of brushing has any effect on the outcome on the mechanically ventilated patient. There is ins ufficient evidence of the effects of other oral care

Psychoanalytic Film Theory Essay Example | Topics and Well Written Essays - 2250 words

Psychoanalytic Film Theory - Essay Example Using Lacanian and Freudian psychoanalytic terms, Mulvey examined how women are portrayed in cinema, as she analyzes the â€Å"male gaze† and its aspects of pleasure and nonpleasure (309). Mulvey's essay can be asserted as a historical document, due to her examinations of the pleasurable and controlling dimensions of â€Å"vision† that several disciplines studied before her and extended after her work. She argued that the â€Å"unconscious† of the patriarchal system has projected itself unto the film narrative. The male gaze had perilously affected the discourse between the dominant and dominated sectors of society, where political binaries of man/woman and active/passive are present. This paper will discuss the reasons why feminist film scholars adopted psychoanalytic film theory. It will also use feminist psychoanalytic spectatorship theory in studying Hitchcock’s Rear Window (1959). Feminist scholars adopted the psychoanalytic film theory, because the l atter aims to examine and depict gender identity using cultural, instead of biological, concepts that are present in films, so that the exclusion of women in dominant film discourses can be identified and dismantled for purposes of political empowerment by breaking the domination of the male gaze and reversing spectatorship from male to female gazing. Rear Window (1959) depicts scopophilia through sexual stimulations of visual pleasures and narcissism, and its pervasive use of the sexual objectification of women, where the film sees them as sources of both pleasure and nonpleasure. Psychoanalytic film theory Feminist film scholars, during the 1970s, were interested in analyzing the diverse forms of gender oppressions that relegated them to a â€Å"secondary† social and political status (Kaplan 1238). Their takeoff was the â€Å"cultural,† and not the biological, aspect of negative female experiences, where cultural semiotic systems present relationships in how women ar e seen and consumed in films and in societies where they live in. These scholars noted that the â€Å"objectification† of women, which limited their desires and objectives, could be the root cause of their oppressed conditions in real and reel life. Spectatorship theory asserts that the spectator generally refers to the male spectator, who wants to see and â€Å"control† women, because of the visual pleasures that the feminine form can provide (Sherwin 174). Psychoanalysis broadens spectatorship theory by unlocking the unconscious impulses that drive the male gaze (Mulvey 305). Thus, it could be seen that ideological feminism has strongly driven psychoanalytic film theory (Kaplan 1238). The primary appeal of psychoanalysis is that it presented a concrete framework for understanding preexisting conventions of women from the patriarchal perspective (Mulvey 305). It is a fitting theoretical framework for the budding feminist film theory, which still needs conceptual found ations. Freud and Lacan, in particular, provided terms and processes that can help explain how the male unconscious embeds itself unto society through its dominating gaze (Mulvey 305). The â€Å"erotic† processes of â€Å"seeing† have a direct impact on consuming the female form, and they also have implications on how women are portrayed in narrative films (Mulvey 305). Lacanian theory argues that films present a â€Å"mirror image† that underlies symbolic infrastructures (McGowan 28). The â€Å"gaze† represents the male â€Å"imaginary† and this imaginary builds the illusions of pleasures and nonpleasures (McGowan 28).

European contact with native North Americans Essay Example for Free

European contact with native North Americans Essay On October 12, 1492, the loud words ring across the deck Land Ho. After 70 long days at sea a tattered bunch of sea dogs jump down into a small rowboat and work there way ashore. The man in charged is named Christopher Columbus. Have you ever wondered what the impact was on the Native American population, when they first met the insatiable intruders of the European continent? When I was in high school I remember learning about Christopher Columbus and others who were credited for discovering the New World. I do not recall being told about the many negative impacts that were caused to the Native Americans. Well I always had this nice picture of Chris and the Indians sitting down and enjoying a meal and exchanging gifts. This is what I was taught in high school but is this really what took place? What really happened was the loss of three items that we as Americans hold in high value they were the loss of life, land, and freedom of the Native Americans! I do not know whether they thought we were too young to understand the overall picture of what took place, or if it is meant to be saved for college level history. During the period of early European settlement there are believed to have been seven different cultural based Native American societies within the present day boundaries of the United States. First you have the Northeast tribes located along the East coast some of which were the Iroquois, Powhatan, Wampanong, Weapemeoc, and there were many more in addition to these. The Southeast Tribes Located around the Florida Coastline was the Cherokee, Chickasaw, and the Choctaw are just a few of them. The Prairies, which consisted of the Wichita, Missouri, and the Omaha and numerous others. The High Plains, which consisted of some of the following tribes Cheyenne, Comanche, Arapaho, Pawnee, and the Tonkawa. The Southwest tribes consisted of Apache, Navajo, and Hopi. The Great Basin you had the Paiute, Shoshone, and the Spokane. And last but not least you had the Northwest tribes, which included the Chinook, Makah, and the Tillamook. Each of these different tribes had engaged in trading networks over vast stretches of the continent for centuries before the Europeans arrived (Nash et al. 13). The European settlers and explores brought the Native Americans something of  unparalleled importance in history, a viral infection that spread like wildfire through a population that had no immunity against it (Nash et al. 5). Everywhere the Europeans landed the natives were infected. It is believed that a 90 to 95% death rate amongst the Native American was caused by these viral infections such as smallpox, measles, and chicken pox (Trickel 32). In most areas where Europeans intruded in the hemisphere for the next three centuries, the catastrophe repeated itself. No matter who came, whether French, English, Spanish, or Dutch, every newcomer from the old world participated accidentally in the spread of disease that typically eliminated, with in a few generations, at least two-thirds of the native population (Nash et al. 26). I am not trying to say that all European contact was bad for them, take the French involvement with the Native Americans. When the French met with the natives they found it to be better to live amongst them. Trade was also beneficial to the natives. The Indians and the French set up many little trading posts and villages along the interior of the Americas, along the Mississippi river valley, and both prospered from those villages. The Dutch and British began early buying land, a practice never understood by the Native Americans, who generally believed that they were granting the newcomers rights to use rather than to own the lands. European settlers started putting up fences and claiming land that did not belong to them (Nash et al.12). To the European the owning of land was a show of ones wealth. This was a concept, which the Native Americans were not familiar; with due to the fact that land to them was communal, it belonged to all. There were no rich or poor in Native American villages everyone shared this was something the Europeans did not understand. I am not saying they did not have boundaries, too, because they did amongst different tribes. So this had a great impact because they were being driven from their hunting grounds and roaming spaces. The Spanish came to the New World looking for gold (Nash et al. 5). Often they married with the Native Americans. French explorers were trappers and traders they often married with the Native Americans and maintained friendly  relations based on trade partnership with the Native Americans. The Dutch and British, in contrast with these other European groups, came to the New World with their families to set up colonies most of them were seeking to settle the land (Nash et al. 68). What was life like in a Native American village before European exploration? I picture a village of many people sharing a land working together for the needs of the village. Some people thought that the Native Americans were savages but is that true? I think not. They had services not as a Christian would believe but they did join as a group and did worship. Who is to say that if you are not a Christian you cannot be saved? They took from the land what they needed to exist; they used every part of what they hunted. They used the skins for blankets, flooring, clothing and they ate the meat and found uses for everything they killed. They believed the people belonged to the land not, as the Europeans held, that the land belonged to people. In Native American societies, women also held subordinate positions, to men but not to the extreme found amongst the European men and women. In Iroquois villages, men sat in a circle to deliberate and make decisions, but the senior women of the village stood behind them, lobbying and instructing. The chief was often a male; the elder women of their tribe named them to their position. If they moved to far from the will of the women who appointed them, these chiefs were removed. (Nash et al. 12). The women played active rolls in all aspects of the tribal affairs and everyday life, such as planting and harvesting. The Native Americans were used in many different fashions during the early exploration and colonization of America. They were often used as guides, slaves, traders, and also as allies or enemies to the many different colonizing factions of the European countries. In Latin America many Native Americans surrendered when faced with European domination. Others were enslaved on plantations, where they mixed together with African slaves and survived, mixed in race and culture. The French found them very useful in the trade and allies along the Mississippi river valley and the interior of the Americas. The English found them to be blocking the progress to  advancing civilization of the coastal regions, but also found them to be useful allies during the French and Indian war. The Indian tribes who lived in and near the English colonies seemed natural subjects for enslavement, as had the Indians in Spanish America. Native American slavery was attempted, but the Native Americans did not make as good of slaves as Africans. For one thing, they were less accustomed to the settled agriculture at which they were expected to labor. Perhaps most importantly, Native Americans were not bewildered foreigners, weakened and cowed by the terrible experience of being transported to a new world. Native Americans were in their own homeland, where they were organized into tribes and nations; they were not so few and scattered as the Africans in the early decades of the colonies. By the time the colonists were sufficiently numerous and organized to enforce slavery on the Native Americans, an easier solution was presented by the ever larger number of more helpless Africans put on the block and sold by the slave traders. The British, who employed them after the British victory in the French and Indian War, started the practice of making treaties with the American Indians in the colonial period. During the American Revolution the U.S. government adopted the treaty system, signing its first treaty with the Delaware. The purposes of a treaty was to obtain tribal land, to determine boundaries between Indian and white lands, and to regulate trade. By adopting the treaty system, the British and U.S. government recognized the prior ownership of land by Native American tribes and status as independent nations. After the American colonists won their independence from England, the American government continued the English practice of treating the tribes as independent nations. Other Indians, particularly throughout the center of America, entered into the economic, religious, and social life of their conquerors and became the lowest class of the U.S. society. The European colonization of the New World had a great impact on the Native Americans In many ways and the majority of them were negative. I wonder it would have been like if it had been the other way around, if it had been the Native Americans who had colonized Europe. I also wonder why I never knew  these facts until I attended a college level history class. I believe that we should be taught the entire truth in high school not given the impression of Chris and the Native Americans sitting down at a table and sharing a nice meal and exchanging gifts. Works Cited Nash, Gary B., et al. The American People: Creating a Nation and a Society. Volume One to 1887.4th Edition. Los Angeles: Addison-Wesley Educational Publishers Inc., 1998. Trickel, John A. Readings In United States History To 1877: Perspectives on America. Volume 1. New York: American Heritage Custom Publishing, 1

Constitutional and administrative laws

Constitutional and administrative laws Constitutional and administrative laws are collectively termed as public law. Public law has a direct impact on each individuals. For example during the passage of a new legislation piece or when an individuals civil rights are abused, the public law gives the legal structure within which the administration functions and the government operates. The laws play a very vital role in regulating the governments structure and its administration in reference to its nationals. It also defines the responsibilities of government workers and the intergovernmental relations. This presents it as a very vital component in the day to day running of the government. Constitutional law entails the study, interpretation, practice and administration of laws which are set by the constitution of a country. The sections contained in constitutional law sets out specific provisions which provides for civil and human rights as well as government entities. It is part of the consumer law which deals with issues relating to producers and consumers in the business world. Issues relating to discrimination and diversity are also underpinned in these laws. In the United States, the constitution acts as the foundation of all constitutional laws. Basically, constitutional laws deal with any legal issue revolving around constitutional rights or their violation. All cases involving constitutional law are dealt with by the Supreme Court of the United States. These cases may involve violation of the constitution or the need to amend or change the existing constitutional law in cases where they seem to conflict with the view of the nation. Judicial review is also a ve ry important subject in constitutional law where the state has to continually review the action of the legislative and executive branches. Administrative law on the other hand incorporates numerous areas of law. These include government agencies regulations and procedures, administrative rules, agency authoritys scope, agencies enforcement power and individual privacy. Basically, administrative law covers laws and legal doctrines which govern the regulation and administration of government bodies and agencies. These may include both state and federal. The Congress delegates power to these agencies prompting them to act as agents. These agencies are formed to protect the interests of the public rather than to protect private rights. The actions of a government agency ma include adjudication, rule making or implementing a particular regulatory agenda. One of the purposes of constitutional law is to ensure that each and every individual living within the borders of the country is protected. This is ensured by the section of the laws which uphold individuals civil rights. These rights are found in definite provisions in the constitution on which the constitutional law is founded. The provisions protect an individuals right from being interfered with by the state and the federal governments. In the constitution the first 8 amendments basically protects the basic civil rights of an individual. A good example is the 1st amendment which protects free speech, assembly and press fundamental rights. Other amendments just add to the scope of protection granted to an individual in regards to his basic rights. Another good example is 14th Amendment which bars a state from violating the immunities and rights of an individual without due process of law. The fair criminal justice system is also advocated for in the Fifth Amendment where it guara ntees a grand jury. The other purpose of constitutional law is protection of individuals property. Constitutional laws also very vital I ensuring that power is not concentrated I one arm. This is ensured through the doctrine of separation of powers which is part of the constitutional laws. According to this doctrine, power is divided among three arms; these are executive, legislature and judicial. The executive is responsible for implementing laws which are made by the legislature. The judiciary plays the all important role of interpreting the law. In this line of thinking, constitutional laws plays a vital role in preventing absolutism which characterizes dictatorship and monarchies. The laws are also very important in ensuring that the individuals rights are protected and checking the use of power. They also ensure that the rule of law prevails in the country by ensuring that individuals live without fear of losing their life arbitrarily or even losing their property. The constitutional laws are very significant because they instill confidence among the people in believing that their representatives will not abuse power. Most importantly, constitutional laws are a major check to laws which officials elected can impose. Administrative law on the other hand has a different approach compared to constitutional law. This is because they do not often relate to everyday life. Administrative law is mainly concerned with ensuring that there is fairness in the public decision making. The decisions must be guided by administrative discretion. This emerges as an advantage to both the government and its citizens. To the government, its status quo will be raised and it will also be able to perpetuate itself. Besides regulating relationship between the state and the citizen, administrative law also enables one of the governments arms to challenge another on the issues of legality of its actions (Stott). The law acts as a weapon used by power holders to ensure that every center of power does not exceed the legal limits of the warranted authority. By virtue of dealing with agencies, the laws made are diverse and dealing with equally diverse issues like workplace safety, environmental protection and environmental protection. Regulatory perspectives also fall in this docket of the law. The administrative laws also make decisions which affect vital aspects of an individuals life like deportation and decisions on healthcare coverage. These decisions are made by federal agencies. Fundamentally, administrative law affects an individual in real life. Its the law which determines how a government functions (good administration). The functioning of the government in this case may involve provision of certain public goods or services. The law plays a very vital role in controlling public utilities, banking, insurance, industry, finance, health and morals, finance, the professions and the response of the government to the whims of the modern society. This has addressed issues like service delivery, the role of technology, research, and economic, social economic and administrative factors. This may require the government to create an agency as stipulated by administrative law. However, it may opt to charter a non profit organization to provide such goods or services instead of creating an agency. This is considering the fact that government institutions cant be considered as government agencies. An administrative action may also be taken through a judicial review to ensure that public decision makers act within the jurisdiction of the law. Administrative law is very significant in addressing legal disputes especially those considered minor by the Supreme Court. Typical disputes involving issues like environmental protection, day to day business operations, administrative and corporate social responsibility, and policy rule and regulation are dealt with at the agency level. This is because they are equipped to deal with every day details of governing. A good example is an issue on environmental protection where a court may lack the needed expertise to decide the exact equipment needed in coal plants to avoid air pollution. However, administrative agencies are better suited to address such an issue amicably. This is because the agencies created via administrative law are able to obtain sufficient details of regulation and they also have the ability to develop expertise in a particular section requiring regulation. This also creates time for the higher courts to deal with other matters prompting attention at that level. One of the limitations of constitutional and administrative laws is their pluralistic conception. This has always put them under heavy criticism from varying directions. Consequently, there is a need for non-delegation doctrine revival to ensure great specifity in articulation the congressional standards. Administrative law is also limited I terms of scope especially because the administrative authorities are inferior to the bodies given the mandate to interpret and execute such laws. This means that administrative law has constitutional limitation.

Britannia Industries Problems

Britannia Industries Problems Britannia begins with the business producing electricity. Britannia mechanized its operations, and in 1921, it became the first company in Asia using imported gas ovens. Britannias business was growing. Britannia acquired a reputation for quality and value very fast. During the World War II, the Government rewarded Britannia by contracting it to supply service biscuits to Armed Forces. And therefore the company was incorporated in 1918 as Britannia Biscuits Co. Ltd. in Calcutta and in 1924, Peek Frean UK acquired a controlling stake in the company, which was later passed on to Associated Biscuits International UK (ABI). During the 1950s and 1960s, Britannia expanded its operations beyond Calcutta to Mumbai, Delhi and Chennai. In the year 1978 company went for public issues and Indian shareholding crossed 60%, firmly establishing the Indian ness of the firm and formed Britannia Industries Limited (BIL). It crossed the Rs100 crores revenue mark in next four years (in 1983). In 1987, Nabisco acquired ABI. Then in 1989, JM Pillai, a Singapore-based non-resident Indian (NRI) businessman, and Grouped Danone acquired Asian operations of Nabisco and the controlling stake in Britannia. Later, Danone and Nusli Wadia took over Mr. Pillais holdings. Britannia has been jointly owned by Danone and Wadia Group since 1997. The two along with five other companies form a holding company called Associated Biscuits International Ltd., which owns a 51% share of Britannia. The remaining 49% share is held by the public and financial institutions. On the operations front, In 1997, the company unveiled its new corporate identity Eat Healthy, Think Better and made its first foray into the dairy products market. In 1999, the Britannia Khao, World Cup Jao promotion further fortified the affinity consumers Britannia emerged as one of Indias biggest brands in 21st century in the country. It is equally recognized for taking innovative approach to its products and unique marketing concepts: the Lagaan Match was voted Indias most successful promotional activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska became Indias most successful product launch. In 2002, Britannias New Business Division formed a joint venture with Fonterra, the worlds second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia One amongst the Top 200 Small Companies of the World, and The Economic Times pegged Britannia Indias 2nd Most trusted brand. Having succeeded in garnering the trust of almost one-third of Indias one billion populations and a strong management at the helm means Britannia will continue to dream big on its path of innovation and quality. And millions of consumers will savor the results, happily ever after. Britannia puts a lot of emphasis on its primary biscuit brands including Tiger, Good Day, Marie, Milk Bikis, 50:50 and Treat. Biscuits make up more than 80% of the companys production bread, cakes and dairy constitute the remaining 20%. Its brands are considered to be an excellent value by Indias price-conscious consumers. BIL is the first company to introduce the several varieties of biscuits in India, such as 50:50, glucose biscuits for children, chocolate biscuits, butter biscuits and became the household name of the country. In fact some of these brands are bigger than several multinationals in the food business in India. The Tiger brand biscuit, one of the most well-known, is extremely popular among rural consumers with almost 50% of the brands value sales coming in from rural areas. Market of Britannia According to Euromonitor International, Britannia continues to have a strong presence in Indias bakery products industry. In 2001, the company had 18.9% market share for all bakery products; that number rose to 19.9% by 2004. As for the biscuit portion of the business, Britannia had 41.2% market share in 2001 and 43.6% in 2004 when Britannia was the national leader in biscuit sales. Currently Britannia Industries Ltd, accounts for about 38% in value and 32% in volume of the organized biscuits market in India. Bakery product sales increased from 13.9 billion Rupees (US$295.6 million) in 2001 to 17.2 billion Rupees (US$368.1 million) in 2004, a 7.6% compound annual growth rate. Biscuits made up 82% of Britannias bakery products value sales in 2001 and rose to 85% in 2004. Of Britannias total biscuit value sales, 82% are from sweet biscuits and 18% are from savory biscuits and crackers. In the companys baked foods category, 87% consist of bread products, 13% are cakes. The entire biscuit market is estimated to be around 1.1 million tones per annum, totaling to around Rs 50 billion. The biscuit segments enjoy the most developed markets for any item having mass consumption, It covers over 90% of the overall potential market. This means over 900 million Indians consumes biscuits, with varying frequency in a year. From the supply side the market is highly competitive, with many small scale manufactures and the organized large scale sectors. [Source http://www.superbrandsindia.com/images/superbrands_book_2004/britannia/index.htm] After the 1997 Britannia changed its strategies from product oriented to opportunity oriented. Earlier Britannia has narrow lined products mainly for kids but when the trends. Preferences and taste of common man changed Britannia also added number of varieties in its products and they in real sense used the opportunity in making the products, Britannia widen its product line which follows the STP. They served the products for all the categories of people, now biscuit is not only meant for guest but also for the individuals by introducing tiger biscuits in small packs. Britannia holds about 46% of market share (Note1) by value in the fiercely competitive market. Targeting the key consumers and and changing the products with opportunity has worked for the Britannia and thats why they are the leader in the biscuit range. Note 1 Source http://www.superbrandsindia.com/images/superbrands_book_2004/britannia/index.htm Product Portfolio of Britannia Britannias entire product offering derive their premium qualities from the principles of health and taste. This key premise has led to the evolution of a lifetime menu where Britannia product exists for every stage in a persons life. The highest consumption group for biscuit are children; here Britannia offers milk bikis with all the goodness of milk required by younger kids. While the tiger brand is aimed for 7-14 year olds and provides them with the exuberant health required by winners of tomorrow. Treat a range of delicious cream biscuit- is meant as a treat for children during fun times. A particularly notable success has been little hearts, meant for teenagers and kids, which has completely dispelled an erstwhile industry axiom that this target group did not snack on sweet biscuit. Moving on other age groups, Britannia created 50-50 as a biscuit snack for young adults. The savory time pass brand is targeted at the same age group as well, Britannia mariegold, is regared as a tea-time offering, packed with wheat energy with health conscious urban adults. Good day, a cookie filled with rich ingredients is a healthy everyday treat for entire family. Britannia has a range of cakes and bread entrenched in the bakery segment. These products allow the consumers a better interactions with the brand and maintains continuity of the taste with health promise. In 2004, the company was extremely active in rolling out new products. It introduced its Little Hearts brand, which are referred to as melt in the mouth biscuits. Little Hearts Orange (orange-flavored biscuits) and Classic retail for 10 Rupees. Britannia also added Blackcurrant Treat, Jam Treat, Good Day Gingernut and Good Day Choco-Nut to its growing biscuit line in 2004. For the bread and dairy markets, Britannia introduced NutriChoice vitamin-enriched bread and Milk Man low-fat cheese slices. There were no new product launches in 2005, instead the company worked on strengthening existing brands. It released Premium Assorted Exotic Creme Biscuits, which feature varieties of some of the most popular biscuits Pure Magic Chocolate, Pure Magic Vanilla, Pure Magic Strawberry Vanilla and Jam Treat. The pack retails for 100 Rupees. The company also reformulated its 50:50 Maska Chaska biscuits. Sourcing Strategy: Outsourcing Vs Manufacturing With only four plants located in the country, its hard to imagine how Britannia Industries Ltd. became one of the largest food companies in India. But thanks to the companys system of outsourcing a significant quantity of products, Britannia is able to offer more than 13 brands and more than 200 SKUs for its customers in India and around the world. The companys plants are located in Indias four major metropolitan cities Kolkata in eastern India, Chennai in southern India and Delhi and Uttaranchal in northern India. Combined, these facilities employ more than 4,300 people and yet only make 30% of the companys products. Sixty-one other contracted factories produce the remaining 70% of Britannias product line. Its a distributed manufacturing strategy in Britannia Industries Limited designed to optimize the delivered cost to the consumer. Outsourcing manufacturing is a model used by many other companies in India, both in the consumer packaged and durable goods segment in such companies Britannia Industries Limited and Hindustan Unilever limited are effectively using this strategy. The 61 factories contracted to produce Britannia products do not produce any other products at their locations. Certain brands and product varieties are made at particular facilities. Even though the contracted facilities are not owned by Britannia, they are monitored by company representatives to ensure quality control. For example in the northern region of India there are eight manufacturing units including Britannia Industries limited New Delhi, where Britannia has outsourced its manufacturing. And for the quality control there is a Quality Assurance Team guided by Quality Assurance Manager Mr. Dev Raj Dabas. A brief introduction of these eight is given below: French Foods Faridabad Gokul Foods Kanpur RKM Foods Kandrori BIL New Delhi Delta Foods Biscuits Gaziabad Delta Foods Cake Gaziabad JB Managaram Gawalior Super Snacks Gaziabad Britannia generally launches products that offer the company good returns, supporting these through brand building and leveraging on its nationwide supply chain. Sales and Distribution of Britannia Britannia two different kinds of distribution networks one is for dairy products and other one is Bakery products. Here distribution network of bakery products has been discussed. In Bakery products Britannia applies two kind of distribution system. These are given below: Mass Distribution Selective Distribution 1. Mass Distribution Britannia use to produce general FMCG products which are in form of packaged food and which need not to have very special kind of distribution strategy. Like other FMCG companies Britannia also use mass distribution system. Since all almost all the products of Britannia are of low price, repeat purchase items, and does not require much of effort from customer side. So ultimately these products are sold on mass distribution basis. Mass Distribution Structure of Britannia for Bakery Products: CF Distributor 1 Retailers Consumers Distributor 2 Distributor 3 Factory There are four CF of Britannia in NCR region: Mudka Bahadurgarh Bakoli Gaziabad Kundali- Sonipat 49 distributors are working under these four CF. The distribution network of Britannias products from top to bottom is given below: First of all stock is sent to these CF, and then this stock is sent to the various distribution canters of Britannia. All of these distribution centers do not contain products of any other brand. Now this supply of stock is based on full e-network. This system has been provided a particular terminology i.e. UDAAN PACKAGE. In this system the accountant who is in distribution center submits an online order to the CF. Then in CF the order for a particular distribution center is automatically generated and further fulfills by CF. Britannia has established these CF at very appropriate locations. As soon as there is a demand generated in any distribution centre These CF are able to fulfill the demand within four to six hours. So it is clear that CF provides quick delivery to the distribution centre. But in order to meet this demand the CF also has to keep some inventory with it. Now if we talk according to the distribution point of view we will find that Distribution Centre has to also make some inventory in order to meet any kind of scarcity or instant demand. According to Mr. Randhir Kumar, (Territory Sales Incharge, Britannia Industries Limited), the distribution center has to maintain inventory of three days. Now the distribution of stock from the distributor to retailer can be further explained by taking a distributor Keshav Enterprises. Keshav Enterprises is the distributor near Kishan Garh Vasant Kunj; handles 850-1000 outlets. The area which a distributor covers is also very large. E.g. Keshav Enterprises handles Munirka, R.K. Puram, South Moti Bagh, Vasant Kunj, Sataya Niketan, Mahipal Pur, Kapashera Border, Bijwasan, Nangal Dairy and Vasant Vihar. There are 49 such distributors of Britannia in Delhi. Under this distributor five sales men work and they cover the entire area which is mentioned above. Here the distribution is again divided into two parts i.e. distribution for General Shops Key Account Outlets (KAT) 1). General Shops Distribution to general shops is done by two sales men. They cover 30 to 40 outlets every day. Now the number of these outlets is not content, it varies time by time as they are not very loyal to the company and also does not contribute to very prominent sale. 2). Key Account Outlets (KAT) These outlets are covered by two sales men and they take order from these outlets biweekly. These sales men visit twenty to twenty five outlets every day. These outlets are very much loyal to the company and provide prominent business to the company. So from the sales point of view these outlets are very important. Now the stock is moved from distributor to the retailers. For selling the stock on the retail outlets there are two processes: Order Booking Ready Stock 1). Order Booking There are separate sales teams who perform this task. For example one sales team has to go for order booking. In this process the salesman first go to shop to shop and book the orders from there. On the other day or some times on the same day the delivery van goes every where in order to fulfill the orders. Now due to this method distributor not only gains the sales as well as looses the sale. Order booking process is done in Britannia on Biweekly or Weekly basis. Some times Order Booking and Ready Stock both the task are performed by the same sales man. Benefits of Order Booking In this process the distributor always remains in better position to forecast the demand. As the sales man has already an order list. This helps not only to the distributors but also to the CF as well as finally to the factory in order to make more realistic demand. Since the sales man does not have to do more but to book the order, it enables the sales man to search out the new opportunities in the market. It helps not only to the company but also to the sales man as sales man gets special rewards from the company side. Since during this process the sales man gets extra time in which he/she gets enough time to interact with the retailer which is again very important. Actually the retailer does not want only profit but also a better respect and courtesy from the salesman. So in such situations if the retailer is getting good time with the salesman, surely he will be more loyal to the company. Also during this period the sales man could increase the visibility of its products in the shelves of the shop keeper. Drawbacks of Order Booking Along with all these benefits there are some drawbacks also involved in this advance booking process. Some times sales man takes orders from the shopkeeper and assures him that the order will be fulfilled on next day. But during this period the sales man of other company comes and provides the same product at some discounts or with some schemes in this condition the shopkeeper takes the stock from that sales man. 2). Ready Stock In this process the sales man carry the team along with him which contain a delivery van, a driver, and one or two helpers. The sales man takes order from the shops and also places the order at the spot. There are following benefits and drawbacks of this method. Almost thirty to forty outlets are visited by this way. Benefits of Ready Stock The retailer gets stock on the spot without any delay. The sales man does not give a chance to the retailer to switch any other brand. The defected stock is replaced on the spot. Drawbacks of Ready Stock The sales man does not get enough time; he simply dumps the stock and moves from one store to another store. Even then he does not cover many retailers, as the delivery process takes a lot of time. What amount of stock should be carried by the sales man is also can not be predicted. The sales man moves to pre decided path and could not find new shops, so the market penetration by the sales man is also very rare in this case. 2. Selective Distribution Selective distribution is done for premium products of Britannia. There are eight SKUs, for which Britannia uses selective distribution. These brands are: Chochlor Intoxication Almond Addiction Chocolus Addiction These products are very costly and lie between the prices ranges of Rs. 150 to Rs. 200. Now these products are not supplied by the distribution centre but directly from CF. These distributions are done through the Merchandiser Team. Merchandiser Team is elaborated in further pages. Merchandiser takes order from these exclusive shops and transfers this order to the CF. Now CF sends the stock and the billing is done by the respective distribution centre. Selective Distribution Structure of Britannia for Bakery Products Exclusive Retail Outlet Exclusive Retail Outlet Exclusive Retail Outlet Exclusive Retail Outlet CF CF Factory The Challenges To compete effectively, Britannia found that it was essential to get sales people out in front of customers yet this isolated them from their ordering systems. Managers wanted to enable remote working to allow more time to be spent with customers, while providing easier access to ordering and production management tools. The Solution Use of ERP based solution in Supply Chain It is recommended that Britannia implement mySAP ERP applications for the high performance and highly scalable IBM technologies. The mySAP ERP software enables full access to companys inventory, production planning, sales order systems accessed through a simple Web browser and SAP client. The Benefits: Britannia can expect to achieve around 30 per cent lower database administration costs, with better technical performance leading to increased productivity . Sales team can complete orders quickly without waiting to return to the office; Britannia can provide information on pricing of the existing product and stock-availability in real time; lower software license fees for remote systems and reduced administrative and maintenance workload means a significant reduction in TCO. The ERP functions from the perspective of supply chain optimization are shown in following flowchart. Overall process optimization Expense optimization Revenue and Profit optimization Logistics optimization Knowledge optimization ERP optimization at various stages of supply chain The business value of the ERP system includes: Streamlined supply chain and accurate information. Reduced supply chain costs. Increased sales through accurate product availability. The following figure highlights IT components in ERP, IT infrastructure and resources in SCM. The SCM planning is the input for ERP. Operating system Data warehouse Retail Link Data, account, analysis Forecast Inventory plan ERP SCM Manufacturing planning Feedback S E R V E R S Intelligent Systems Internet ERP, IT Infrastructure and resources in SCM Key Solution Components Industry: Foods Applications: mySAPà ¢Ã¢â‚¬Å¾Ã‚ ¢ ERP ECC 6.0 Hardware: IBM System p5à ¢Ã¢â‚¬Å¾Ã‚ ¢ 570, p5-520, IBM System Storage ® DS4300à ¢Ã¢â‚¬Å¾Ã‚ ¢, IBM TotalStorage ® 3580 tape drives Software: IBM AIX ® 5.3, IBM DB2 ®

tuition Essay -- essays research papers fc

College Education   Ã‚  Ã‚  Ã‚  Ã‚  College education is a highly talked about subject among the presidents. For many years college education was not highly sought after or looked for, then when people who did go to college started getting better paying jobs than everyone else more and more people started to go to college. Since college is such a hot commodity these days the price of a college education is on a steady rise. Some experts have a very strong opinion as to why college education is on a rise and some believe that that it is not on the rise.   Ã‚  Ã‚  Ã‚  Ã‚  To begin to understand this issue, we have to first examine the history and the context from which it arose. The rise of tuition is mainly due in part because the colleges need more money to upgrade and stay on top of the technology era. There are also many other reasons why tuition is on the rise though. One writer states that, â€Å"As almost every state reels from the effects of recession and tax cuts, legislatures slash funding for higher education, the largest discretionary item in most state budgets.† (Reed Jr., p.25). Another writer states, â€Å"A need to improve facilities, state budgets that are declining and inflation are all contributing to the rising cost of higher education, and there appears to be no end in sight.† (Gallagher, The Augusta Chronicle). This same writer gives another reason, â€Å"Universities, private and public, have to raise tuition to cover the costs of new construction, renovations and technological advancements and to keep qualified professors.† (The Augusta Chronicle). All of these statements show that there are many reasons why college tuition is on the rise, but they don’t seem to make sense to me. There should be other ways that colleges are able to pay for these advances in technology and inflation besides just hiking up the tuition cost. The tuition cost is so high that they have plenty of money to pay for all of the technological advances that they want and still have money left over for others things that the school has to be able to pay for from the tuition from students.   Ã‚  Ã‚  Ã‚  Ã‚  In one presidential debate between Sen. John Kerry and President Bush, â€Å"Sen. John Kerry accused President Bush of under funding aid programs, while Bush touted college access as one of the top priorities of his economic plan.† Both of the c... ...deal with the tuition increase is to start saving money for college early in life and hope that it doesn’t get to high before you get there, especially since college education is so highly sought after and held in such high regard. If parents and children will just sit down and figure out a plan on how to pay for college before they are a junior or senior in high school then there should be no problem in paying for it. Works Cited 1) Reed Jr., Adolph L. Majoring in Debt. Progressive; Jan 2004, Vol. 68 Issue 1, p 25, 3p, 2bw. 2) Gallagher, James. College Costs Continue to Rise Sharply. The (GA) Augusta Chronicle; 5/30/2004. 3) USA Today. Learn about ways to pay college tuition. Sep. 14, 2004. 4) Hempel, Jessi. College Tuition? Gumption Won’t Cover It. Business Week, 5/31/2004, Issue 3885. 5) http://studentloan.citibank.com/slcsite/slcframeset.htm. Citicorp. Oct. 26, 2004. 6) The Washington Post. Textbook Prices On the Rise. Sep. 18, 2004. 7) Stern, Linda. Congrats!—Now Pay Up. Newsweek, 4/12/2004, Vol. 143, Issue 15. 8) Ewers, Justin and Kingsbury, Alex. Opening the College Gates. 9) Bodnar, Janet. Who pays for COLLEGE? 10) Meyer, Michelle M. Tuition fees don’t tell whole truth. tuition Essay -- essays research papers fc College Education   Ã‚  Ã‚  Ã‚  Ã‚  College education is a highly talked about subject among the presidents. For many years college education was not highly sought after or looked for, then when people who did go to college started getting better paying jobs than everyone else more and more people started to go to college. Since college is such a hot commodity these days the price of a college education is on a steady rise. Some experts have a very strong opinion as to why college education is on a rise and some believe that that it is not on the rise.   Ã‚  Ã‚  Ã‚  Ã‚  To begin to understand this issue, we have to first examine the history and the context from which it arose. The rise of tuition is mainly due in part because the colleges need more money to upgrade and stay on top of the technology era. There are also many other reasons why tuition is on the rise though. One writer states that, â€Å"As almost every state reels from the effects of recession and tax cuts, legislatures slash funding for higher education, the largest discretionary item in most state budgets.† (Reed Jr., p.25). Another writer states, â€Å"A need to improve facilities, state budgets that are declining and inflation are all contributing to the rising cost of higher education, and there appears to be no end in sight.† (Gallagher, The Augusta Chronicle). This same writer gives another reason, â€Å"Universities, private and public, have to raise tuition to cover the costs of new construction, renovations and technological advancements and to keep qualified professors.† (The Augusta Chronicle). All of these statements show that there are many reasons why college tuition is on the rise, but they don’t seem to make sense to me. There should be other ways that colleges are able to pay for these advances in technology and inflation besides just hiking up the tuition cost. The tuition cost is so high that they have plenty of money to pay for all of the technological advances that they want and still have money left over for others things that the school has to be able to pay for from the tuition from students.   Ã‚  Ã‚  Ã‚  Ã‚  In one presidential debate between Sen. John Kerry and President Bush, â€Å"Sen. John Kerry accused President Bush of under funding aid programs, while Bush touted college access as one of the top priorities of his economic plan.† Both of the c... ...deal with the tuition increase is to start saving money for college early in life and hope that it doesn’t get to high before you get there, especially since college education is so highly sought after and held in such high regard. If parents and children will just sit down and figure out a plan on how to pay for college before they are a junior or senior in high school then there should be no problem in paying for it. Works Cited 1) Reed Jr., Adolph L. Majoring in Debt. Progressive; Jan 2004, Vol. 68 Issue 1, p 25, 3p, 2bw. 2) Gallagher, James. College Costs Continue to Rise Sharply. The (GA) Augusta Chronicle; 5/30/2004. 3) USA Today. Learn about ways to pay college tuition. Sep. 14, 2004. 4) Hempel, Jessi. College Tuition? Gumption Won’t Cover It. Business Week, 5/31/2004, Issue 3885. 5) http://studentloan.citibank.com/slcsite/slcframeset.htm. Citicorp. Oct. 26, 2004. 6) The Washington Post. Textbook Prices On the Rise. Sep. 18, 2004. 7) Stern, Linda. Congrats!—Now Pay Up. Newsweek, 4/12/2004, Vol. 143, Issue 15. 8) Ewers, Justin and Kingsbury, Alex. Opening the College Gates. 9) Bodnar, Janet. Who pays for COLLEGE? 10) Meyer, Michelle M. Tuition fees don’t tell whole truth.

Origin of Paper :: Essays

The word paper comes from the Greek term for the ancient Egyptian writing material called papyrus, which was formed from beaten strips of papyrus plants. Papyrus was produced as early as 3000 BC in Egypt, and sold to ancient Greece and Rome. The establishment of Great library at Alexandria put a drain on the supply of Papyrus, so According to the Roman Varro, Pliny's Natural History records (xiii.21), parchment was invented under the patronage of Eumenes of Pergamum, to build his rival libray at Permagum. parchment or vellum, made of processed sheepskin or calfskin, replaced papyrus, as the papyrus plant requires subtropical conditions to grow. In China, documents were ordinarily written on bone or bamboo, making them very heavy and awkward to transport. Silk was sometimes used, but was normally too expensive to consider. Indeed, most of the above materials were rare and costly. While the Chinese court official Cai Lun is widely regarded to have first described the modern method of papermaking (inspired from wasps and bees) from wood pulp in AD 105, the 2006 discovery of specimens bearing written characters in north-west China's Gansu province suggest that paper was in use by the ancient Chinese military more than 100 years before Cai in 8 BCE [1]. Archà ¦ologically however, true paper without writing has been excavated in China dating from the 2nd-century BCE. In America, archaeological evidence indicates that paper was invented by the Mayas no later than the 5th century AD.[1] Called Amatl, it was in widespread use among Mesoamerican cultures until the Spanish conquest. In small quantities, traditional Maya papermaking techniques are still practiced today. Paper is considered to be one of the Four Great Inventions of Ancient China. It spread slowly outside of China; other East Asian cultures, even after seeing paper, could not figure out how to make it themselves. Instruction in the manufacturing process was required, and the Chinese were reluctant to share their secrets. The paper was thin and translucent, not like modern western paper, and thus only written on one side. Books were invented in India, of Palm leaves (where we derive the name leaf for a sheet of a book). The technology was first transferred to Korea in 604 and then imported to Japan by a Buddhist priest, Dam Jing (曇å ¾ ´) from Goguryeo, around 610, where fibres (called bast) from the mulberry tree were used. After further commercial trading and the defeat of the Chinese in the Battle of Talas, the invention spread to the Middle East, Production was started in Baghdad, where the arabs invented a method to make a thicker sheet of paper.

The Lively Earth: Important Features Make the Earth Unique

EASC 2112 Earth System The lively Earth: important features make the Earth unique Name: Leung Ho Nam, Banson UID: 2011712579 Introduction: The Earth is one of the eight planets in the solar system. The planet Earth is emphasized as â€Å"the rare Earth† in numerous literatures because of its unique physical conditions and the complicated interactions among all biotic and abiotic systems. Isotope dating indicates the earth was formed approximately from 4. 53 to 4. 568 Ga, according to isotope used (Allegre et. al. , 1995).Despite the precise formation time of the Earth, there is no exact planet formation model that is generally accepted except the minimum mass solar nebula model, MMSN (Canup, 2008). The MMSN model suggested the planetary accretion of the Earth and other terrestrial planets begins with a disc of hydrogen abundant gas and dust, circulating around the sun. Following by a series of collision, small particles combine and collapse repeatedly. The runaway growth slows down until reaching a certain mass (Canup, 2008). The formation process is crucial to the evolution of the Earth because it determines the source of materials which the Earth contains.The formation of the Earth, indeed, is not specific enough to comprise â€Å"the rare Earth† because all solar planets were grown within a circumsolar disc of gas and dust suggested by Canuo (2008). When we look at the solar system from the outer space, the Earth is probably the only shiny blue planet because of water surface reflection. 70 percent of the Earth surface is covered by the ocean. There is approximately 1. 4 billion km2 of liquid water by mass on Earth (Oak & Kanae, 2006). The existence of permanent liquid water responsible to create a mild temperature and a stable environment.Liquid water is an important element implicates the emergence and evolution of life on Earth after a few million years from the latest collision (Baross & Hoffman, 1985). The distinct blue colour of t he ocean and the green colour of the terrestrial land is obvious on the Earth surface. Nevertheless, it is hardly to observe the entire view of the surface because of the scattering effect (Adams, 1934) and screening effect of the cohesive cloud in the atmosphere. Differences between the earth’s atmosphere and other planetary atmosphere including the presence of oxygen and relatively low carbon dioxide concentration.The atmosphere is extremely important to the biosphere. Without atmosphere, organisms nowadays would probably remain in the simple form or single celled. Furthermore, the ozone layer in the atmosphere absorbs and reflects part of the solar radiation incoming from the sun. This reduction of solar radiation lowers down the atmospheric temperature dramatically which allows organisms to survive. The Earth would not be so unique among the solar system when missing either one of the systems. The Gaia hypothesis links this concept and indicates the Earth is a giant self- regulating system.The interactions of the organisms with their abiotic environments modified the condition of the Earth such as oxygen content and atmospheric temperature, making the Earth more habitable terrestrial planet (Lovelock, 1973). Evolution of the Earth: Allegre and the research team (1995) suggested that the Earth was formed 4. 53 to about 4. 7 Ga. The age range of the earth was estimated by means of a series of isotope dating so the results are relatively valid. The Earth queues the third planet from the sun and its average radius is 6371 km (Lide, 2000).Because of specific distance from the sun and the size, the Earth prevents some of the very light elements, such as hydrogen, from escaping, by gravitational force (Adams, 1934). Moreover, the Earth has a gravitational force of 10 g (Yoder, 1995). Gravitational force is an inconspicuous pull generated from the Earth core. The Earth self-spins once it is formed. The rotation period of the earth is 23 hours and 56 minutes (Gold, 1967). This spinning effect creates centrifugal force which differentiate substances by mass. Heavy metal tends to migrate toward the Earth core and leaving the light materials outside.When time passes, the surface of the earth cools and the first land formed. Although land also appears in other planets such as Mars, the crust of the Earth is different. Interestingly, unlike Mars, the Earth surface is not covered by a concrete sphere but a few tectonic plates. Since the Mars is much smaller than the Earth so the cooling effect of Mars is much faster than the Earth. By now, the crust of the Mars has not been renewed for a certain long period. The plate tectonic moves with three strategies, convergency, divergency and transformation. The movement of the plates driven by the underneath semisolid magma (Courteny, 2008).Surface morphology is determined by the way which the tectonic plates move and density of the plates. Tectonic activities, earthquake, mountain-building, volcanic eruption and subduction zone, are restricted along plate boundaries (Courtery, 2008). Volcanic activities and oceanic subduction are extremely important processes to deliver materials from the inner core and renew surface materials respectively. These recycling processes keep providing accessible resources for the living organisms. Atmosphere and ocean formation was also suggested to be related to volcanic activities (Morbidelli, 2000).Aforementioned that self-spinning of the Earth differentiate substances on Earth. Iron, as a metal that can be magnetized, and with accordingly high atomic mass, moves inward and forms the core. After 60 million years after the late Heavy Bombardment, the magnetic field was established (Staff, 2010). Studies from Karato (1993) implies the magnetic field may relate to the magnetizing properties of iron. No matter how the Earth’s magnetic field was formed, it â€Å"prevents the atmosphere being stripped away by the solar wind† (Staff, 2010 ). Atmosphere: The atmosphere is the outermost, thin layer enclosing the Earth.The composition of the atmosphere for example, oxygen, is imperative to the evolution of the Earth. The atmosphere of the Earth is comparable to the nearby terrestrial planet such as Mars and Venus. Given that the average distance and the size of Venus from the sun is 3/4 and 4/5 of the Earth, Venus has an atmosphere (Adams, 1934). Spectroscopic studies indicate that the atmosphere of Venus does not show any markings representing the presence of oxygen and water vapour, even if these elements, once, had been appearing on Venus, they were consumed by the crust.Another result in the same spectroscopic concluded that the Venus atmosphere contains a high concentration of carbon dioxide, triggering a sever greenhouse effect (Adams, 1934). In addition to Venus, the Mars with only one tenth by the mass of the Earth also has an atmosphere. Spectrograms studies raised significant markings on ? 8300 and ? 8700 reco gnizes the appearance of water and carbon dioxide respectively on the Mars atmosphere(Kaplan et. al. , 1964). The presence of water on Mars is obvious with the ice cap present in the polar region of Mars (Adams, 1934).Not surprisingly, oxygen absents in Mars atmosphere and was proofed by the light frequency relative to carbon dioxide was not absorbed by the Mars atmosphere (Kaplan et. al.. 1964). From the example of Venus and Mars, it clearly shows that containing such a high concentration of oxygen, 21%, with extraordinary low carbon dioxide concentration, 0. 03%, as the Earth’s atmosphere is uncommon in the solar system. The composition of the Earth atmosphere provides with evidences that it has been modified by some other factors. This modification, as we know, was conducted by plants.Plants inhale carbon dioxide and exhale free oxygen as a by-product through the process of photosynthesis, inorganic substances were also converted into organic substances during the process (Berkner & Marshall, 1965). Free oxygen facilitates the evolution of organisms because high oxygen concentration triggers aerobic respiration, without oxygen, organisms nowadays would probably remain simple (Fenchel & Finlay, 1994). Differences between aerobic and anaerobic respiration not only limit on the requirement of oxygen, the oxidizing power and good electron accepting properties of oxygen boosts energy metabolism (Babcock, 1999).Babcock (1999) also stated that aerobic respiration releases much more ATPs than anaerobic respiration, ATP can be treated as the energy storage unit in organisms. In other words, organisms undergo aerobic respiration can perform more vigorous activities or prolong the duration of the activities. Furthermore, the ozone layer derived from the excess free oxygen incubated a habitable environment for living organisms. The ozone layer with related to energy budget and the effect on human was well examined in Norway (Adams, 1934; Henriksen, 1990) .The ozone layer prevents living organisms burnt to death by screening out part of the UV-radiation reaching to the Earth surface. Hydrosphere: By the time when Earth was just formed, water from asteroids,  proto-planets, and  comets was locked in the core. Volcanic extrusion and outgassing brings magma along with dissolved gas and water vapour to the surface respectively. Extruded gas and water vapour suspended in the atmosphere therefore atmospheric pressure continuously increases. Water condenses when the atmospheric vapour pressure is saturated.Water droplets fall onto the ground and ocean formed (Morbidelli, 2000). Liquid water is an advance heat reservior because of having an extremely high specific heat capacity, 4200J/kg/?. This significantly high specific heat capacity, in other words, a large sum of energy can only result in a small extent of changes in temperature of water. The high energy absorption ability combined with the ocean current makes the ocean a good vecto r for transporting absorbed solar energy and regulating global climate (Michon, 2006). Apart from an excellent thermal reservoir, liquid water is also a good solvent.Gases in the atmosphere and minerals from the hydorthermal vents can easily dissolve into the water. Dissolved gas and minerals has planted a seed to the extensive evolution of life throughout the geological time (Morris, 2007). Biosphere: As we discussed the geosphere, atmosphere and the hydrosphere above, these systems have one thing in common. All the systems are linked with the biosphere. Although other planets in the solar system exhibit either physical feature, mostly not more than two, with Earth. The true uniqueness of the Earth raised from the presents of life which cannot be found on other planets recently.The origin of life is still a hot arguing topic among groups of scientists. However, the hydothermal vent is the most commonly and recently acceptable concepts of the origin of life (Baross & Hoffman, 19 85). The origin of life via submarine hydrothermal vent hypothesis has not been disproved yet since it was published because there are no other environment on Earth can provide a thermo-stable habitat with abundant minerals supply, for example, nitrogen and sulphur, for life establishment (Baross & Hoffman, 1985). Photosynthesis is considered as a key issue of the origin of life (Hartman, 1996).Bacteria record found in western Australia, dated as 3. 5 billion years ago, stated that cyanobacteria may be the first autotrophic organism and responsible for the later atmospheric modification (Awranik, 1992). This key process opens the window of free oxygen, hence considerably boosted the evolution of organisms. The GAIA Hypothesis: Every system discussed above has its own features and contributions within the system boundaries. There is no doubt that every literatures when emphasizing the planet Earth, it can hardly find any paper just put the focus on a single system.The same situat ion can also be observed in this article. For example, in the discussion part of the origin and development of the atmosphere, the tectonic activities and outgassing processes were mentioned. Moreover, a similar case was obtained when investigating biosphere. Although the whole part is bias towards living organisms, the effect of atmosphere to the biosphere can hardly be eliminated. The above situation is not due to the habit of the authors or the regulations of the publishers but it is the real case of the Earth.All systems on the Earth, including geosphere, atmosphere, hydrosphere, biosphere or even self-defined systems, are interdependent. These systems interact with each other to create a more habitable planey. This complex interaction has long been observed by James Lovelock (1973) and explained in the GAIA Hypothesis. GAIA hypothesis suggested early life form achieve some sort of ability to control the global climate and the effect is still active. Lovelock (1972) stated that once the life exist on Earth, the physical environment and the chemical states had resulted a dramatic change.For example, the solar radiation level had increased dramatically since life exists. The Earth surface temperature, nevertheless, has only changed for a few degrees, throughout billion of years, compared to the current temperature. More interestingly, the rate and the extent of temperature change during the past billion years is so slow and mild respectively that the environment always permit the persistence of living organisms or provide long enough time for organisms to adapt. Without life, the atmosphere of the Earth will be similar to that of Mars and Venus.The above example, therefore, proved that the atmosphere we are now breathing is â€Å"biological contrivance† (Lovelock, 1972). The terms â€Å"Spaceship Earth† (Lovelock, 1972) was used to represent the planet where we are living. When astronauts were sent into the space, all the requirements for survi val can only obtain from the storage in the spaceship. If either system in the spaceship fails, astronauts will probably die. Conclusion: Doubtlessly, the Earth has many physical environments that absent in other planets. For example, liquid water and living organisms.However, what really makes the Earth rare is the interaction between different functional systems with unknown complexity. These interactions connected to the terminology of the â€Å"Spaceship Earth† meaning the Earth has the ability to self-regulate to adjust its own environmental condition that result in a harmonious giant system. Reference: Awramik, S. M. (1992). The oldest records of photosynthesis. PhotosynthesisResearch 33 (2): 75-89 Claude J. Allegre,  Gerard Manhes,  Christa Gopel, (1995). The age of the Earth. David R. Lide. (2000). Various. Handbook of Chemistry and Physics  . 1 Geochimica et Cosmochimica Acta, 59 (8):1445–1456 Gerald T Babcock. (1999). How oxygen is activated and reduced in respiration. PNAS. 96(23):12971-12973 Henriksen, Thormod, Dahlback, Arne, Larsen, Soren H. H. Moan, Johan. (1990). ULTRAVIOLET-RADIATION and SKIN CANCER. EFFECT OF AN OZONE LAYERDEPLETION. Photochemistry and Photobiology. 51 (5):579-582 Hyman Hartman. (1996). Photosynthesis and the origin of life. Origins of life andevolution of the biosphere. 28:515-521 James E. Lovelock, (1972). Chapter 25: GAIA as seen through the atmosphere.Atmospheric environment. 6 (8):579-580 James E. Lovelock, (1973). Atmospheric homeostasis by and for the biosphere: thegaia hypothesis. Tellus. 26 (1-2):2-10 John A. Baross & Sarah E. Hoffman. (1985). Submarine hydrothermal vents andassociated gradient environments as sites for the origin and evolution of life. Origin of life and evolution of the biosphere. 15 (4):327-345 L. V. Berkner & L. C. Marshall. (1965). On the origin and rise of oxygen concentrationin the earth’s atmosphere. Journal of the atmospheric science. 22(3):225-261 Lewis D. Kaplan, Guido Munch, Hyron Spinrad (1964). An analysis of the spectrum ofMars. The astrophysical journal. 139 (1): 1-15 Morbidelli, A. et al. (2000). Source regions and time scales for the delivery of waterto Earth. Meteoritics & Planetary Science  35  (6): 1309–1320 Morris, Ron M. (2007). Oceanic Processes. NASA Astrobiology Magazine. P. D. Moore. (1983). Plants and the palaeoatmosphere. Journal of the GeologicalSociety of London, 140(1):13-25 Robin M. Canup, (2008). Accretion of the Earth. Philosophical Transactions:Mathematical, Physical and Engineering Sciences. 66:4061-4075 Scott, Michon (2007). Earth's Big heat Bucket. NASA Earth Observatory Seligman, Courtney (2008). The Structure of the Terrestrial Planets. OnlineAstronomy eText Table of Contents. URL: cseligman. com. Accessed: 6thNovermber,2012 Shun-ichiro Karato. (1993). Inner Core Anisotropy Due to the MagneticField—induced Preferred Orientation of Iron. Science,  262 (5140):1708-1711. Staff. (2010 ). Oldest measurement of Earth's magnetic field reveals battle betweenSun and Earth for our atmosphere. Physorgnt. news. T. Gold. (1967).Radio Method for the Precise Measurement of the Rotation Period ofthe Earth. Science. 21 (3786):302-304 Taikan Oki & Shinjiro Kanae, (2006). Global Hydrological Cycles and World WaterResources. Science 313 (1068. ) Tom Fenchel & Bland J. Finlay. (1994). The evolution of life without oxygen. Americanscientist. 82 (1):22-29 Walter S. Adams, (1934). The Planets and Their Atmospheres. The Scientific Monthly. 39 (1):5-19 Yoder, Charles F. (1995). Global Earth Physic. A Handbook of Physical Constants. Washington: American Geophysical Union. p. 12