Coffee-The Supply Chain Essay

Nowadays, people use different methods of mass media to express their concern about which sources cause (the ) pollution, and which consequences will be lead from it. This essay will try TO FIND OUT ABOUT (learning) these causes and effects of the pollution. There are different sources, which badly affect our environment. Different kinds of car, trucks on THE street day by day not only cause (the) noise in cities, but also damage clean air. Industrial plants, factories throw into the air huge amountS of waste. Green forests in the past are being cut down for producing wood production or for new areas of land. Dirty water from living buildings/PEOPLE’S HOUSES, from industrial zones is soured/POURED directly into rivers. We now face different kinds of pollution: air, water, noise and lack of green areas. From THE reasons mentioned above, our environment is changing. The air become less clean than ever before, many people now wearing/WEAR maskS when THEY WALK IN THE STREETS going on streets. THE Temperature becomes higher, cities’ air/THE AIR IN CITIES becomes hotter, and water in oceans becomes warmer. Many old green forests are like a bald hill when looking/YOU SEE THEM from ANairplane. The effects cannot be good for the environment itself, as well as for the people. Floods are so dangerous, but they are now very popular/COMMON everywhere in the world and are mentioned daily on TV. At the same time, some green areas return into death/TURN BACK INTO DEAD deserts. Just only these things are capable to damage/OF DAMAGING our world. There are many efforts are begin held for environment protectionWHICH ARE BEING STARTED TO PROTECT THE ENVIRONMENT. But there is one more important thing WHICH must be cared/CARRIED about: we must stop harmful to our /STOP CAUSING HARM TO THE EVIRONMENT BY OUR ACTIONSenvironment actions, before taking/MAKING any effort to protect it Nestlà © is a pioneer in purchasing coffee direct from growers. A growing percentage of the company’s coffee is bought direct from the producer and it is now one of the world’s largest direct purchasers. In countries where this is not possible Nestlà © operates in a way that takes it as close to the growers as possible. Nestlà © began its direct buying policy in 1986 and the amounts involved have steadily increased. In 1998, around 15 per cent of its green coffee purchases were bought directly. As an example, in the Philippines, farmers bring their produce to Nestlà ©Ã¢â‚¬â„¢s buying centers situated in the coffee growing regions. Quality is analyzed while they wait and growers are paid on the spot. In 1998, direct purchases accounted for over 90 per cent of the green coffee destined for its two instant coffee factories in the country. Today, a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types of coffee, such as cappuccino, espresso, mocha and latte. The expanding consumer demand for product choice, quality and value has led to an increase in the coffees being made available to a discerning public. ‘Value’ is the way in which the consumer views an organization’s product in comparison with competitive offerings. So how does coffee get from growing on a tree perhaps 1,000m up a mountainside in Africa, Asia, Central or South America, to a cup of Nescafe in your home, and in millions of homes throughout the world? This case study explains why Nestlà © needs a first class supply chain, with high quality linkages from where the coffee is grown in the field, to the way in which it reaches the consumer. A supply chain is only as strong as its links. Different relationships exist between organizations involved in the separate stages of the chain – whether it is in the structuring of product distribution, arrangements for payment and arrangements for handling, or in storing the product. At the heart of these relationships is the way in which  people treat each other. Long-term business relationships need to be based on honesty and fairness – parties to a trading agreement need to feel that they are getting a fair deal. Creating wonderful cups of coffee is not only Nestlà ©Ã¢â‚¬â„¢s business; it is the business of everyone involved in the supply chain. It is in everyone’s interest – the farmers’ and Nestlà ©Ã¢â‚¬â„¢s – that farmers receive a fair income from their coffee. This ensures that they will continue to grow coffee, and to invest in increasing their yield and quality, and this in turn guarantees the supply of quality coffee which companies like Nestlà © require.

Different types of advertising Assignment Example | Topics and Well Written Essays - 500 words

Different types of advertising - Assignment Example This "Different Types of Advertising" essay outlines seven various types of ad, their functions and attributes. Institutional advertising focuses on projecting ideas, benefits, as well as, philosophies of a particular business. Fundamentally, the promotional messages aim at building a positive image, enhancing a reputation, and creating goodwill as opposed to promoting sales (Shah & D'Souza, 2009). In essence, the organizations employ institutional advertising as a marketing strategy. Notably, institutional or corporate advertising tends to create positive public relations. Non-profit advertising entails reaching customers to participate in certain programs. Non-profit organizations such as associations, foundations, museums, charities, and hospitals solicit for financial assistance and membership through this type of advertising (Moriarty, Mitchell, & Wells, 2011). Primarily, non-profit advertising entails creation of slogans and logos, as well as, development of campaigns through t he media to popularize the organizations to the public. Public service advertising targets the general population. The design of the advertisement is to educate and inform the public rather than promoting or selling products and services. It is noteworthy that the seven types of advertising differ markedly. Notably, each type of advertising seeks to attain a certain goal. Brand advertising aims at increasing consumer base and sales through creating a brand image and identity in the minds of the public.

Review Article Example | Topics and Well Written Essays - 500 words

Review - Article Example Second, these knowledge variables affect the association between use of media and understanding of science and technology. The first hypothesis of the research states that after the controlling the demographic variables’ effect, viewing certain channels and television programs lead to developing reservations about science and technology. Second hypothesis states that viewing of television is on an average negatively associated with knowledge of science, which might reduce the reservations against the same. Thus in order to prove these hypotheses and answer the associated research questions, the data have been adopted from 1999 NSB Science and Engineering Indicators Survey in order to generate the media effects model. Findings reveal that the effects of media, like newspapers, general television, science magazines and science television all had comparatively smaller impact on reservations against science and technology than frequent viewing of television. The study finally refl ect that while certain television programs is merely meant for the entertainment, others related to science programs might have a positive impact on understanding of the same. However among the television viewers the popularity of science fictions, paranormal mystery programs are much more than the realistic scientific knowledge. The article is helpful as a research paper in more than one respect. First it helps in establishing the theories and some of the already established results. Secondly, during the primary survey the people were asked open-ended queries about the science magazines they read. Many responses related to art and literature or sports. The sample was shortened based upon the name of the magazines. Therefore, it is a good tool adopted for accuracy of the sample selection because this will automatically eliminate the people who hardly are aware of the

Macy's Department Stores - The Competency Research Paper

Macy's Department Stores - A Competency - Research Paper Example This pattern of choice must start with the individual; there cannot be a group ethic that is in agreement without individual ethics. At Macy’s as in any organizational environment, an individual is a person who must make choices regarding how to behave. This behavior can be broken down into two categories: the choice as it affects the society around the person making the decision, and the decision as it affects the person making the choice. An individual who is making an ethical decision must think of how the behavior will affect others in terms of positive and negative repercussions, and they must also think how the decision will affect themselves in terms Part of the ethics of Macy’s includes what the company sees as its duty, and its employees’ duty, to give back to the community. Individual ethics, after all, is just an extension of the ethics of the community and society. â€Å"Support for our communities comes through gifts from the company, the Macys Foundation, and our employees. We've also made it possible for our customers to join us in "giving back" through our programs such as Thanks for Sharing, Shop for a Cause, and Go Red, the American Heart Associations women's heart health program† (Diversity, 2009). A company can install a program that benefits them personally; however, it might not benefit the rest of society, because it represents them cutting corners to get ahead, or seeking credentials in a way that is fraudulent, and will make them ultimately feel bad. Ethics can be a personal decision that can also be reflected by an external group or group philosophy, and although some would argue against ab solutism in ethics, this absolutism is definitely strong in rational theory portrayals.  

Risk management in British Airways Essay Example | Topics and Well Written Essays - 3000 words

Risk management in British Airways - Essay Example The overall process has been designed in a manner that it remains an iterative process wherein the changes and implementation of the existing and new risk management practices are scrutinized on continuous basis.( Goh, 2011). British Airways (BA) has a separate Corporate Risk Management Group in place which not only oversees the organization wide risk management practices of the firm but is also involved in managing internal control systems of the company. The Corporate Risk Group is overseen by a management board and senior key executives to ensure that the involvement of the key senior managers remains so that required improvements could be achieved and the process is managed strategically. The existing risk management practices of BA involve not only the identification of the key risks and their drivers but also their mitigation and management. The overall process is monitored at the Board Audit Committee level and involves senior management to provide an independent review and in sight into the risk management practices of the firm. Current Risk Management Process The current risk management process and its infrastructure within the organization are based on a combination of independence and authority. BA has put in place a separate risk management group which has the overall responsibility of managing the corporate risk affairs of the firm. The group is headed by the Head of Corporate Risk and Internal Controls and oversees different aspects of the risk management process. Further, there is a supervisory management board which comprises of the key senior managers of the firm to provide strategic insight and ownership to the strategic management process within the organization. (Rothwell, 2011). Company maintains a corporate risk register which is actually used for the purpose of identifying the risks and recording them for the purpose of review and assessment. The overall assessment process is based on quarterly reviews wherein the management board as well as the senior managers along with the Corporate Risk Managers evaluate the existing and new risks and determine the future course of action. It is also important to note that this is the highest level within the organization which actually assess and outlines the risk management processes within the organization. The work is further distributed to the individual departments and risk leaders within each department responsible for the management of risk at the departmental and individual level. It is also important to note that the risk at the individual level is measured through an internally developed matrix called Heat Map. Heat Map takes into account each individual risk based on its likely impact and the overall likely scale.1 This therefore allows BA to map its overall risk identification process according to the overall importance and impact of the risk on the organization. Once the different critical risks are identified, mitigating factors for managing the risk are identified and are each risk is individually managed. A report is finally produced which attempt to address different risk issues and responsibilities and accountabilities are than fixed at the individual level to ensure that the overall process is delegated to the lowest level of the organization. It is also critical to understand that this report usually do not contain the mapped results and critical actions required to be undertaken. This is purposefully done by BA in order to

Main Principles of Buddhism Essay Example | Topics and Well Written Essays - 750 words - 7

Main Principles of Buddhism - Essay Example There are varied differences between Theravada and Mahayana Buddhism. In his work, Chodron (2001) indicates that Theravada puts a lot of focus on the Pali Canon or the Tripitaka whilst the Mahayana uses the books of Theravada Tripitaka and other sutras like the Lotus Sutra. In terms of Buddhas, Theravada is more inclined on the historical Buddha- the Gautama.   Mahayana applies the Gautama Buddha and other Buddhas like the medicine Buddhas and Amitabha (Chodron, 2001). With Theravada being located in the Southern- notable Thailand, Burma, Laos, Cambodia and other parts of S.E. Asia- and Mahayana on the Northern part, their goals of training are different. Theravada teaches Arhat while Mahayana Buddha hood through the bodhisattva-path (Chodron, 2001). The languages are also different, Pali for Theravada and Sanskrit for Mahayana (Chodron, 2001). Theravada has few rituals that are not closely followed while Mahayana has numerous that are determined by local pressures on their culture s.In Buddhism, the reason for living is to be happy. Chodron (2001) argues that it is difficult to achieve this happiness as the world is full of uncertainties that cause discontent. In this case, individuals are expected to search their souls in the quest to attain happiness, since it is believed happiness comes from within an individual.  

How to prepare for final exams Essay Example | Topics and Well Written Essays - 750 words

How to prepare for final exams - Essay Example The schedule should allocate sufficient time to study for each of his or her exam subjects. The candidate should keep up with the course work and ensure that he or she attends the classes regularly in order to track all the readings and study notes consistently. One must be sure to allow enough time for quality sleep and strenuous physical exercises. The exam preparation stage is achievable by purchasing a calendar and outlining a daily schedule of the study topics. A self-mini review is essential after completing a topic. It helps in self-evaluation and assessment. The stage is fully dependent on self-discipline and demands a maximum discipline towards observing and following a schedule to the latter. The second step in the final exam preparation is to identify difficulty areas per subject. The step enables the student to understand extensively and take notes summary on the particular areas of technicality (Smiderle and Green 2011). At this step, the student should make portable flashcards that enable him, or her review the area of technicality on a regular basis. The candidate should consult the professors on areas that he or she does not comprehend in order to receive guidance and teaching adequately. The third step in final exam preparation is to revise the previous tests done by the candidate and other final exam past papers completed in the previous years. The papers are good resources and give the candidate confidence of facing a final exam having mastered the trend and nature of the exams. The candidate should not cram the questions, instead should synthesize and understand the contents of the study areas completely. The candidate should skim and scan over all the notes in order to remind him, or her about contents previously taught. That gives the candidate an idea of the contents of the subjects under study. Choosing a serene and convenient venue for study is a fundamental consideration that a candidate should